Roots & Wings
Grounded in heritage, elevated by innovation — a visual identity that connects where we come from to where we’re going.
Client:
Loopbyte
Year:
2025
Type:
Sports, Events
[Introduction]
Roots & Wings explores the intersection of legacy and progress. Partnering with MOXI Studio, we built an identity system that honors deep cultural roots while embracing forward-thinking design.
The concept was inspired by growth itself — how brands can remain anchored in authenticity while expanding outward with creativity and purpose. Every element, from typography to motion, reflects the dual energy of stability and ascent.
[Challenges]
The brand faced a disconnect between its traditional foundation and its modern ambitions. Its story felt fragmented — nostalgic in tone but lacking contemporary relevance. The challenge was to unify both sides into a single, cohesive identity that felt timeless yet innovative.
[Solutions]
We designed a visual system grounded in organic motion — calm, rhythmic, and full of life. Rooted forms stabilize the design, while motion elements expand outward, symbolizing growth and exploration.
Through subtle animation, color transitions, and fluid type interactions, the identity now mirrors the brand’s essence: rooted in trust, reaching toward the future.
