Power & Poise
Balancing strength and elegance through a brand identity that moves with intention — bold in form, refined in motion.
Client:
MOXI Studio
Year:
2025
Type:
Identity, Sports
[Introduction]
Power & Poise was born from a desire to redefine how performance and beauty coexist in a single visual language. We partnered with MOXI Studio to craft an identity that captures the duality of control and freedom — where precision design meets effortless motion.
The project explores the physics of contrast — solid structures and fluid movements merging into a cohesive experience that speaks of confidence without aggression.
[Challenges]
The existing brand struggled to find harmony between its powerful tone and graceful presence. It felt either too aggressive or too subdued, lacking the visual rhythm to communicate balance. Our task was to create an identity system that embodied authority while maintaining composure.
[Solutions]
We designed a motion framework inspired by tension and release — movements that rise, hold, and flow naturally. Typography anchors the design with weight, while transitions introduce a sense of grace and continuity.
Every interaction was engineered to feel poised — measured yet dynamic — turning the brand into a living expression of equilibrium across every digital and physical touchpoint.
