Faces of Grace
Celebrating the beauty of individuality through a brand language that breathes empathy, elegance, and emotion.
Client:
Jason Herm
Year:
2025
Type:
Macro, Products
[Introduction]
Faces of Grace was envisioned as an ode to authenticity — a campaign that honors real stories, imperfect beauty, and the quiet strength within human expression. Working with MOXI Studio, we sought to build a visual identity that doesn’t just present people, but connects with them.
The design direction was rooted in softness — calm transitions, natural tones, and pacing that feels human. The result is a narrative that moves slowly, deliberately, allowing grace to emerge in every frame.
[Challenges]
The challenge was to move away from polished, commercial perfection and capture something more honest. The previous campaign visuals felt distant — too curated to convey real emotion. We needed a design system that invites vulnerability while maintaining visual sophistication.
[Solutions]
We built a motion framework guided by human rhythm — breathing, blinking, subtle pauses — allowing every movement to feel lived-in and organic. Photography direction embraced real textures, imperfect light, and diverse tones, creating harmony between design and subject.
The outcome is an identity that feels timeless and intimate — a celebration of grace not as an ideal, but as a presence.
